A full rebuild plus location + content strategy that drove compounding organic growth in Canada.
Snapshot
Client: Dietitian Practice (Canada)
Engagement: 7-month SEO engagement (2025) + ongoing consulting support
Role: Business & Marketing Consultant, Website Developer, SEO Specialist
Focus: Website rebuild, local SEO (locations + services), content strategy, backlink strategy, GBP support, KPI coaching
The Challenge
The practice needed stronger search visibility for high-intent local queries (dietitian, nutritionist, weight loss), a modern website foundation, and a clearer system to convert organic visibility into leads. The priority wasn’t vanity traffic, it was qualified local demand with intent to purchase.
Strategy
We approached the project as a full funnel system:
- Foundation: rebuild the website so structure, intent, and conversion paths support growth
- Local capture: create optimized location and service assets aligned to real search demand
- Authority: strengthen credibility via targeted backlinks and local visibility support
- Sustainability: coach KPI tracking and execution so results compound
Execution
1) Full Website Rebuild
- Restructured site architecture around services, locations, and supporting content
- Improved internal linking and topical organization for better crawl + relevance
- Tightened conversion paths (clear CTAs, lead capture flow, tracking visibility)
2) Local SEO + Content Growth
- Built SEO-optimized location pages and supporting articles
- Targeted high-intent “money keywords” tied directly to services
- Refined topic focus over time toward the most valuable Canadian diet + weight-loss queries
3) Authority + Local Trust Signals
- Implemented a backlink strategy to raise authority and improve ranking capacity
- Supported Google Business Profile initiatives to strengthen local visibility and conversion
4) Consulting + Operating System
- Weekly consulting sessions focused on execution and decision-making
- Coaching on KPI collection and performance habits
- Guidance on marketing activities plus recruiting/training best practices where relevant
Results (Search + Rankings)
Google Search Console (8-month view):
- 56,978 total clicks
- 215K total impressions
- 26.6% average CTR
- 12.9 average position
High-intent local queries driving clicks included:
- “dietician vancouver” (2,250 clicks)
- “vancouver dietitians” (1,671 clicks)
- “vancouver dietitian” (1,487 clicks)
- “nutritionist vancouver” (1,299 clicks)
- plus related dietitian/nutritionist terms across the region
Geographic concentration (as intended):
- Canada: 56,978 clicks / 214,585 impressions
Authority snapshot (SEO tool reporting):
- DR 26 from 2
- 102 referring domains from 20
- 224 backlinks from 62
- 89 organic keywords (15 in Top 3) from 5 [122 International Keywords]
Keyword growth (Canada – ranking distribution tracker):
- Top 3 keywords improved from 1 → 16
- Strong expansion into Top 10 and Top 20 positions over the campaign window
- Focus tightened over time toward Canadian diet + weight-loss intent (higher value traffic)
Lead signal (form submit click tracking by source):
- Monthly form submit clicks peaked at 35 in November
- SEO-driven share reached 94.29% (Nov) and remained above 90% (Dec)
Why it worked
This was not “content for traffic.” It was a structured approach built around:
- a rebuild that made the site rankable and conversion-ready
- local assets mapped to real intent (services + locations)
- authority improvements to increase ranking capacity
- consistent KPI discipline so progress stayed measurable and compounding
Does Your Business Need Help?
If you’re a local service business that wants predictable inbound demand from search, I’ll identify the highest-leverage fixes for your site and map a clear growth plan.